How To Make Your Brand ‘The Crazy Hippy Chick Stood On The Shoulders Of The Crowd At The Glasto Pyramid Stage ’ - by Ged Backland

‘Design may be the silent ambassador of your brand, but equally if not more important is your brand voice.’

A consistent brand voice helps to build strong customer relationships and boosts consumer recollection of your business. Most markets in every industry are now saturated - a unique and memorable brand voice is pretty much key to helping you be like that hippy chick at Glasto, waving her arms at the pyramid stage stood on the shoulders of the crowd getting all the attention.

Your brand voice plays a significant role in shaping how your audience perceives your brand. Whether you want to be seen as professional, friendly, innovative, or authoritative, the tone and style of your communication contribute to creating that perception.

Overall, a well-defined brand voice allows you to establish a consistent and recognizable identity, connect with your audience on a deeper level, and differentiate your brand from competitors. It is an essential aspect of successful branding and marketing efforts.

It’s crucial to make that voice authentic. It’s crucial for several reasons:

Differentiation:

In today's crowded marketplace, where numerous brands are vying for attention, having an authentic brand voice helps you stand out. It enables you to differentiate yourself from competitors by expressing your unique personality, values, and perspectives. This distinctiveness can attract and resonate with your target audience, fostering stronger connections and brand loyalty.

‘A recent survey states that 72% of customers want communications on social media to be funny.’

Trust and Reliability:

An authentic brand voice cultivates trust and reliability. When your brand communicates consistently and genuinely, it creates a sense of transparency and honesty. Customers appreciate brands that are true to their identity and deliver on their promises. By being authentic, you establish a strong foundation for building credibility and long-term relationships with your audience.

Emotional Connection:

People connect with brands on an emotional level. An authentic brand voice helps you create a meaningful connection with your target audience. By conveying your brand's values, purpose, and story through an authentic voice, you can evoke emotions and forge a deeper bond with your customers. This emotional connection fosters brand affinity and increases the likelihood of customer advocacy.

Consistency and Coherence:

An authentic brand voice provides consistency and coherence across all your communication channels. It ensures that your messaging aligns with your brand's identity, values, and goals. Consistency is key in building a strong brand image and avoiding confusion among your audience. When customers encounter a consistent and coherent brand voice, it enhances recognition and reinforces your brand's identity in their minds.

Attracting the Right Audience:

An authentic brand voice helps you attract the right audience—the people who resonate with your values and are more likely to become loyal customers. By expressing your unique voice, you can filter out those who may not align with your brand's values and attract those who genuinely appreciate what you stand for. This targeted approach ensures that your marketing efforts are focused on reaching the audience most likely to engage with and support your brand.

In summary, an authentic brand voice is essential for differentiation, building trust and reliability, creating emotional connections, maintaining consistency, and attracting the right audience. It plays a significant role in shaping your brand's perception, fostering customer loyalty, and driving long-term success.

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